Arabic AR Chinese (Simplified) ZH-CN English EN French FR German DE Japanese JA Portuguese PT Russian RU Spanish ES Turkish TR
Connect with us

Hi, what are you looking for?

NFT

Visa Has Launched A Creator Program To Help Artists Grow Their Businesses With NFTs.

The program will eventually help Visa develop NFT commerce products, said Visa’s crypto head Cuy Sheffield.

Visa has officially launched its creator program first announced last October to help artists grow their businesses with non-fungible tokens (NFTs).

The program will run for one year in cohorts and train creators — including artists, musicians, fashion designers and filmmakers — on NFTs.

“NFTs can take many forms as creators become more invested in this medium, and we want to be positioned to support and impact creators using NFTs as a bridge to new audiences, products and services,” Visa’s head of crypto, Cuy Sheffield, told The Block.

But how does this program benefit Visa? Sheffield said the company hopes to understand opportunities and pain points facing creators and explore the role NFTs could play in monetizing their work.

“This is just the beginning,” said Sheffield. “We’re continually developing new products and solutions at Visa for our clients, which can include creators and creator platforms.”

Visa first exhibited an interest in NFTs last August when it bought a CryptoPunk. At the time, Sheffield said that Visa wants to play a role in NFT commerce, helping consumers purchase NFTs and merchants accept payment for NFTs as easily as they do for traditional goods in e-commerce.

Visa has developed the creator program with former professional baseball player turned NFT artist Micah Johnson. Johnson recently created Aku — an NFT collection depicting a boy in an astronaut helmet — after overhearing a conversation where a young boy asked: “Can astronauts be black?”

Through Visa’s creator program, Johnson aims to provide mentorship to emerging artists setting out on their own NFT journey.

Visa hasn’t yet decided how many creators it wants to train in this program. Sheffield said the company wants to keep the cohort to a small enough size to facilitate community-building and support technical mentorship.

Creators interested in attending the program will have to complete a questionnaire form. They will then be interviewed for final consideration, according to Sheffield.

Besides mentorship, Visa will also provide a one-time stipend to help creators jumpstart their next growth phase, but Sheffield declined to comment on the size of that stipend.

 This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.

Featured

Bitcoin Mining

Despite a $72 million rescue offer from creditors, concerns have been raised about the general viability of the Bitcoin trading community amid a protracted...

Altcoin

Ripple is attempting an upside break above the $0.365 resistance zone against the US Dollar. XRP price could fail to gain pace if it...

Bitcoin

Bitcoin price is facing resistance near $17,000. BTC could start another decline unless there is a strong move above the $17,000 resistance zone. Bitcoin...

Ethereum

Ethereum started a fresh decline from the $1,320 resistance against the US Dollar. ETH is struggling and remains at a risk of a move...