Arabic AR Chinese (Simplified) ZH-CN English EN French FR German DE Japanese JA Portuguese PT Russian RU Spanish ES Turkish TR
Connect with us

Hi, what are you looking for?

Cryptocurrency

The brewer has also changed its profile picture on Twitter to a rocket, which was designed by NFT collection Tom Sachs Rocket Factory

Budweiser has become the latest brand to become part of the NFT metaverse after registering the domain name Beer.eth and purchasing a unique NFT from the Tom Sachs Rocket Factory collection.

The beer company also changed its profile picture to the rocket – dubbed “Life of the Party” – a move that has now become synonymous in the crypto space with brands and users prominently displaying their NFTs.

The tweet was met with enthusiasm from users on Twitter, and when asked to reveal more about its NFT Budweiser replied: “It’s time to blast off”.

From the data available from the ENS domain registry, the Beer.eth domain name was registered on August 21 2017 and looks to have been purchased by Budweiser on August 11 2021, according to the OpenSea listing.

The listings show that the domain name was bought for 30 ETH (96k) and the NFT was purchased for 8 ETH ($25k).

Although the domain name registry hasn’t been confirmed by Budweiser, the OpenSea wallet containing it also holds the rocket NFT which Budweiser now sports as its profile picture.

The domain name beyondbeer.eth was also registered, which is the slogan for the range of products produced by Budweiser manufacturer Anheuser-busch.

The Tom Sachs Rocket Factory collection is an NFT project where users can buy components to “construct”  their own unique rocket. The components are bought on their OpenSea marketplace, which consists of a cone, body and tail. Once constructed, the components used are burned and the completed rocket NFT is minted. Only 1,000 rockets can ever be assembled.

Partnering with VaynerNFT

Budweiser has shown previous interest in the NFT space following a July partnership with VaynerNFT – a platform founded by NFT enthusiast Gary Vaynerchuk.

The partnership saw Budweiser invest in the platform and become VaynerNFT’s first client. The move is dedicated to “extending the Budweiser community into the Metaverse” and maximising the possibilities available through NFTs, which opens the door for ticketing, merchandise and sponsorship deals.

Richard Oppy, Head of Global Brands at AB InBev, believes that the partnership should help build the Budweiser brand even further.

“We believe this work will also pave the way for more innovative programs across all of our global brands,” he said.

“Our partnership with VaynerNFT, which has been built on nearly a decade of creative collaboration between AB InBev and VaynerX, is designed for long-term brand building around successful NFT programs.”

Featured

NFT

Worldwide music and entertainment giant Warner Music Group (WMG) has joined forces with OpenSea to introduce dedicated landing pages for their artists. The WMG roster will...

Finance

Though the recent months haven’t been very good for the crypto industry, this could not deter some crypto investors from being bullish about this...

Altcoin

The down-trending market that took its resistance from $1.35134 on the 10th of September did not go too far before it begins to face...

Crypto News

Robinhood, a leading investment app, has rolled out its newest product — a crypto wallet that charges zero transaction fees to its users. For...