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Mainstreaming of NFTs

NFTs are emerging as the path from insular crypto community to a breakthrough in mainstream culture. Blockchain technology and pop culture collide to produce new possibilities for the future of art and beyond.

The question is, will NFTs prove to be valuable enough to endure beyond the hype?

“Stoner Cats,” a new animated series featuring top Hollywood talent (and Ethereum inventor Vitalik Buterin) successfully used a non-fungible token (NFT) sale to leapfrog the financial gatekeepers in Hollywood. With a cast list including Mila Kunis, Ashton Kutcher, Chris Rock and Seth MacFarlane, it is no wonder the campaign raised over $9 million in just a few hours.

Join hosts Adam B. Levine, Stephanie Murphy and Jonathan Mohan as they pick apart the ”Stoner Cat” ambitious and novel approach to the production of an independent animated series. This project is one example of many in NFTs proving their worth beyond just the art: They are now status symbols, pop culture phenomena and a viable financial tool.

The “Stoner Cats” NFT launch, though eventually fruitful, began with a set of stumbles. As prospective buyers lined up to the launch, Ethereum gas fees quickly skyrocketed and some paid more than five times the price in fees. While the implementation of this kick-starter style of on-chain fundraiser could be improved, “Stoner Cats” proved it was possible.

This episode features Adam B. Levine, Stephanie Murphy and Jonathan Mohan. This episode was edited by Jonas, features music by Jared Rubens and Gurty Beats with additional production support from Eleanor Pahl.



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