Emirates plans to expand the airline’s use of the metaverse and launch NFTs to increase revenue and improve customer service, it said in a statement on Thursday.
The NFTs are designed to be both collectible and utility-based, and the first projects are already underway, with launch anticipated in the coming months, it said.
Emirates added that its Emirates Pavilion at the Dubai Expo 2020 site will be repurposed as a center for innovation and future-focused projects involving the metaverse, NFTs and web3.
