Elwood Technologies, the crypto-focused technology firm owned by hedge fund heavyweight Alan Howard, announced a “strategic integration” on Thursday with Bloomberg.
According to details shared with The Block, the integration is geared toward the institutional clients who use the Bloomberg Asset and Management Investment Manager, or AIM, a buy-side order management system used by about 15,000 clients who, collectively, manage more than $17 trillion in assets. The idea is to tie up Bloomberg’s AIM with the capabilities offered by Elwood’s trading platform.
“The integration combines Elwood’s institutional cryptocurrency trading capabilities with Bloomberg’s data, analytics, and workflow tools, enabling the financial institutions and investment managers on the AIM platform to capture and manage their crypto investments alongside the rest of their portfolio for a unified investment process,” Elwood said in a press statement.
“We are very pleased to be able to offer Bloomberg AIM clients integrated access to Elwood’s market-leading cryptocurrency trading platform. It has always been our goal to provide clients with the cutting-edge capabilities
necessary to manage their entire investment portfolio in an integrated manner, and this increasingly includes alternative asset classes such as cryptocurrencies,” said Ian Peckett, Bloomberg’s Global Head of Buy-Side Product.
The integration is set to be completed and available for mutual Elwood and Bloomberg AIM clients in the second quarter of 2022. “This strategic partnership continues to deliver on our mission of providing access to digital asset markets in a way that institutions expect. We look forward to working closely with Bloomberg to simplify institutional access to cryptocurrency markets,” said James Stickland, CEO of Elwood Technologies, in a statement.
The tie-up is a significant development for the Howard-founded firm, which last year pivoted to the software business after an initial focus on asset management, as reported by The Block’s Ryan Weeks. Howard himself has backed an array of crypto firms, including crypto custodian Copper and exchange operator Bullish Global.
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