Cardano, one of the leading blockchain developers, has secured the top spot in a new report looking into the intimacy of global brands. Cardano is now the 26th largest among the 600 brands analyzed in the report. The blockchain developer is also holding the top spot in the cryptocurrency sector.
MBLM, a brand relations company, released the report in question. The report said that brand intimacy referred to the emotional connection between different brands and how these brands can create a user base and audience.
The MBLM agency has also said that the brands use artificial intelligence and big data to understand consumers’ relationships and work with leading global brands such as Apple, Disney, and Tesla.
The agency also analyzed 19 industries, and the crypto sector was among the top-ten performers. While Cardano was taking the lead, Bitcoin was lagging at 30. Uniswap and Solana were at number 261 and 265, respectively.
The surveyors also said that Cardano was not only a new entrant in the market but also one of the highest ranked crypto projects and the best performing financial service brand.
The co-founder of Cardano, Charles Hoskinson, said that the company was created from the belief that people were equal and should live in a fair society. Cardano is also working towards decentralization and taking merit, adding that the project did not require a founder. Instead, the Cardano ecosystem had people from over 100 countries working together towards the goal o decentralization.
Cardano ranking stirs buzz in the community
Twitter users have reacted to Cardano’s ranking by this brand, saying that it outpaces legacy brands such as eBay and Google. One of the users said that Cardano was not only the subject for internet memes, but it had also attracted leading projects.
The performance of Cardano in this rating comes as the blockchain company looks toward a major network upgrade. The blockchain network is currently readying for the Vasil hard fork upgrade and is already preparing for the update. The Vasil upgrade will lower the size of transactions, lower costs and boost network efficiency.
The performance of the crypto sector in this survey points to the increased mass adoption of the web3 and decentralized sector. in the US, a survey showed that 64% of parents want crypto-related content to be taught in schools.
