Over the past few years, it has become evident that several brands and huge companies are keen on getting into the blockchain domain. Their involvement in the industry became more prominent since the 2021 bull market when organizations like Paypal and Shopify started incorporating cryptocurrencies into their regular functionalities.
NFTs became increasingly popular too, with world-famous brands like Adidas, Nike and Louis Vuitton getting involved actively with the digital assets. The latest addition to this list is luxury brand Bentley, with a collection of its own. The latest addition to this list is luxury brand Bentley, with a collection of its own.
What is Bentley?
Founded in 1919 by W.O Bentley, Bentley Motors Limited is a luxury automobile manufacturer based in London.
The company has positioned itself as one of the top choices when it comes to luxury cars and has actively been an integral part of the industry as a whole. Currently owned by Volkswagen, it is headquartered in Crewe, United Kingdom.
The Company’s Affinity to NFTs
Several organizations have seen a staggering response since they have participated in NFTs. Clearly, every company has been looking to get a piece of it.
Since the crypto community is basically spread all across the world, marketing, as well as positive engagement, is made easy for the said organizations. Bentley has been exploring the blockchain space for a while, but this has to be the first active participation it has considered up until now.
The announcement of an exclusive collection of NFTs was first put up by the brand on their official page on Wednesday. Bentley is looking to create sustainable NFTs by partnering with the Polygon Network. The carbon-neutral factor is one of the main reasons the organisations chose Polygon, said an official.
More Details About Bentley NFTs
Its Genesis collection will comprise 208 unique pieces of art by several artists. The number 208 was decided to keep in mind, important milestones and events for the brand. 208 is the top speed of its fastest grand tourer- The Continental GT Speed and also the total production run of the iconic R Type Continental of 1952.
The collection launch is expected to be Bentley’s first step officially into the Web3 world. The company plans on potentially growing and exploring newer domains that can help its growth and engage a wider audience.
The brand’s philanthropic efforts will be advanced through its NFT collection launch and future activations. The company will focus on helping students specializing in engineering, manufacturing, or technology sectors. They also consider these students to be employee prospects for Bentley itself at some point. As part of its efforts to improve sustainability, Bentley also plans to help organizations in the transportation sector.
Owners of the collections shall be entitled to exclusive community opportunities, Unique abilities and rewards. However, the company is yet to announce what these mentioned benefits might be. The collection and details of the artists who created them are expected to come out sometime in September this year.
While there may be time for preparation and creating or organising for the launch, it is also a good idea to set the potential launch dates sometime later in the year considering the current condition of the NFT sector.
